32 mins
EP4From license to habit: why handing out AI seats isn't the same as people using them
Licenses went out months ago, yet most calendars look exactly the same. Venture partner Sofia Park of Harbor Partners joins hosts Dr. Nora Castell and Dr. Felix Brandt to explain the gap between handing out tools and changing habits. They cover the make-or-break first month, why a trusted teammate teaches better than a central course, and simple ways to check whether ordinary workdays have really shifted.
In this conversation
- Access is a license count; adoption is a habit.
- The first 30 days decide whether a tool becomes a habit.
- Champions inside teams beat central training programs.
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Find the hosts and guests
- Dr. Nora Castell: linkedin.com/in/nora-castell
- Dr. Felix Brandt: linkedin.com/in/felix-brandt
- Sofia Park: linkedin.com/in/sofia-park
Acme on social
- LinkedIn: linkedin.com/company/acme
- Twitter/X: x.com/acme
- Instagram: instagram.com/acme
Episode timeline
- 00:00 – Introductions
- 03:40 – Access versus adoption
- 13:00 – The first thirty days
- 22:00 – Champions and office hours
- 28:20 – Measuring what changed
Dr. Nora Castell (03:44)
Most companies we talk to say they've “rolled out AI.” What does that usually mean?
Sofia Park (03:51)
It means everyone has a login. It rarely means anyone's Tuesday looks different.
Dr. Felix Brandt (04:22)
And Tuesday is where the value is.
Your hosts
Dr. Nora Castell
Head of the Acme Work Lab
Dr. Castell leads research at the Acme Work Lab, where she studies how AI is changing the way people and teams work.
Dr. Felix Brandt
Professor Emeritus at Northwind University
Dr. Brandt is a workplace researcher and author whose books cover meetings, incentives, team design and how companies absorb new tools.
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