Welcome to the Acme brand guidelines.
Logo
01Our wordmark is the most recognizable piece of Acme. It appears on every app screen, slide and billboard.
Its rounded letters and even spacing feel friendly yet precise, the balance we aim for in the product. Small details, chosen on purpose.
- acme
- acme
- acme
Spacing & minimum size
Never crowd the mark. Leave a margin at least as wide as the letter “a” all around it.
Smallest size:
24px on screen, 4mm in print.
Symbol
In tight spots like app icons or avatars, the standalone symbol replaces the wordmark. Keep it airy.
Paired with other graphics, the symbol needs a buffer equal to the hole inside its “a” on each side.
- a
- a
- a
Using the ™ mark
Add ™ after “Acme” the first time it appears, or where it is most visible, in docs, contracts, footers and similar written material.
The logo artwork itself does not carry ™. Keeping it uncluttered helps it read clearly at any size or placement.
Core colors
02These core colors carry Acme from screen to print, so every surface looks unmistakably like us, whatever the medium.
Brand Blue
- HEX
- #343CED
- RGB
- 52, 60, 237
- CMYK C
- 80, 76, 0, 0
- CMYK U
- 76, 68, 0, 0
- PMS C
- 2728 C
- PMS U
- 2728 U
Lime
- HEX
- #D8FD49
- RGB
- 216, 253, 73
- CMYK C
- 20, 0, 85, 0
- CMYK U
- 18, 0, 74, 0
- PMS C
- 380 C
- PMS U
- 381 U
Oatmeal
- HEX
- #F6F3EB
- RGB
- 246, 243, 235
- CMYK C
- 3, 3, 7, 0
- CMYK U
- 2, 3, 6, 0
- PMS C
- 9224 C
- PMS U
- 9224 U
Black
- HEX
- #000000
- RGB
- 0, 0, 0
- CMYK
- 0, 0, 0, 100
- PMS
- Black 6 C
White
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
- PMS
- Paper white
Typeface
03Acme Sans is a modern grotesque with open counters and a slightly condensed rhythm that reads well at any size.
Backup font
When Acme Sans can't be installed, for example in shared presentations, switch to Inter, which is free from Google Fonts.
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